A content planner is a tool used to plan and organize content in advance. It is essentially a schedule
that outlines when and where specific pieces of content will be published. By using a content
planner, you can develop a consistent content strategy that aligns with your goals and engages your target audience.

Within this content planner tool you will find there are preset example content pillars, you can customise these to suit your page and brand.

Content pillars are the main themes or topics that a brand or business focuses on in its content
marketing strategy. These are the foundation upon which all of your brand's content is created, and
they help to create consistency and coherence across all of your brand's marketing efforts.
The content pillars should be based on your brand's core values, mission, and target audience. By
focusing on a few key topics, your brand can position itself as an expert in its industry and build a
loyal following of customers and supporters. The content pillars should also be broad enough to allow for a variety of content formats and types.

Developing content pillars can also help your brand to focus its content creation efforts and
streamline its marketing strategy. By having a clear understanding of the key topics that it wants to
cover, your brand can ensure that its content is targeted to its ideal audience and resonates with
its customers. This can lead to increased engagement and ultimately, greater brand awareness and customer loyalty.