Starting your own business sounds exciting… until you realise you have no idea where to begin.
If you’re in your early 20s and ready to turn your beauty skills into a real business, this guide will walk you through exactly what to do — without the overwhelm.
Whether you’re launching a lash studio, starting a brow brand, or freelancing as a beauty tech, here’s how to get set up properly in Australia.
STEP 1: CHOOSE YOUR BUSINESS NAME
Start by choosing a business name you love — something that reflects your style and feels aligned with your future brand.
Ask yourself:
• Is it easy to remember?
• Is the Instagram handle available?
• Does it sound professional enough for clients to trust?
Once you’ve chosen a name, do a quick check on ABN Lookup to see if it’s already in use.
STEP 2: REGISTER YOUR ABN AND BUSINESS NAME
If you’re earning money from beauty services or selling products, you need to officially register your business.
You can apply for an ABN and register a business name in one place through the Australian Government Business Registration Service:
👉 https://register.business.gov.au/registration/type
Registering an ABN is free. (Business name registration has a fee.)
When asked to choose a business structure, select SOLE TRADER if you’re working for yourself.
If you’re trading under a brand name, registering it is strongly recommended.
STEP 3: SET UP A BUSINESS BANK ACCOUNT
Keeping your business and personal money separate will save you stress at tax time.
To open a business bank account, you’ll usually need:
• Your ABN
• Personal ID
• Your registered business name
STEP 4: GET INSURANCE (DO NOT SKIP THIS)
Even if you’re working from home or just starting out, insurance is essential.
For beauty services, the common covers to look for are:
• PUBLIC LIABILITY (e.g., if a client slips or is injured)
• PROFESSIONAL INDEMNITY / TREATMENT RISK (e.g., if a client claims your service caused harm)
Beauty-friendly places to start comparing/quoting include:
• BIZCOVER (hair & beauty insurance options, including public liability and professional indemnity)
• QBE (beauty services business insurance options)
• ALLIANZ (healthcare & beauty professionals insurance options)
• SPARROW INSURANCE (beauty therapist cover options)
Or contact a broker like Knightsbridge Insurance https://knightsbridgeinsurance.com.au
STEP 5: GET SET UP ONLINE
Now it’s time to make your business visible.
Make sure you:
• Secure your Instagram handle
• Create a Google Business Profile so clients can find you locally
• Set up an online booking system (Fresha, Square, or Timely work well)
• Optional: purchase a website domain that matches your business name
BONUS: KNOW WHAT YOU CAN CLAIM ON TAX
As a business owner, you may be able to claim expenses such as:
• Supplies and tools
• Education and training
• Phone and internet
• A portion of rent or utilities (if you work from home)
Use tools like Xero, QuickBooks, or Hnry to track expenses and stay organised.
You don’t need to wait until you’re “fully booked” to be legit — getting this done early sets you up for success and far less stress later.
Got questions? DM me on Instagram @glamstudios_ — I’m always happy to help 🤍
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